With women making up only 12.1% of artists, 12.3% of songwriters, and 2.1% of producers in the music industry, we still have a long way to go for gender equality. To inspire more women to pursue careers in music entertainment, we spotlighted the women behind Gov Ball NYC.
Videos were published on Citi’s Life and Money content hub with cutdowns on Charli XCX’s social channels (FB/TW).
Meet the Team
ACD Creative Team: Kerry Keady and Hannah Smith | Director Sonia Malfa | Production Company: Good Co.
My Role: Associate Creative Director
Worked with a team to develop original concept(s) for videos
Pushed for a female director and production team
Provided creative direction on the ground
Helped manage the production team on the ground
Wrote interview questions and VO lines for talent
Interviewed talent including Charlie XCX
Pulled soundbites from audio
Pieced together soundbites to create storylines