#SeeHerHearHer with Charli XCX

With women making up only 12.1% of artists, 12.3% of songwriters, and 2.1% of producers in the music industry, we still have a long way to go for gender equality. To inspire more women to pursue careers in music entertainment, we spotlighted the women behind Gov Ball NYC.

Videos were published on Citiโ€™s Life and Money content hub with cutdowns on Charli XCXโ€™s social channels (FB/TW).

Meet the Team

ACD Creative Team: Kerry Keady and Hannah Smith | Director Sonia Malfa | Production Company: Good Co.

My Role: Associate Creative Director

  • Worked with a team to develop original concept(s) for videos

  • Pushed for a female director and production team

  • Provided creative direction on the ground

  • Helped manage the production team on the ground

  • Wrote interview questions and VO lines for talent

  • Interviewed talent including Charlie XCX

  • Pulled soundbites from audio

  • Pieced together soundbites to create storylines

  • & more!